Change to Clean Beauty

Change to Clean Beauty

Have you noticed that the term “clean beauty” has become the new buzzword in makeup? These two words are so much more than a catchphrase. They represent a development that has taken place in our industry that includes ingredients, manufacturing, testing and a world of other elements. Its standards require brands to omit toxic ingredients and integrate therapeutic ones, to harvest such ingredients in a mindful way, to test them in a humane way and to pack them responsibly. Clean means not only good for your body, but also sustainable for the environment and considerate of all living beings who live and will live in this environment. Let’s look at some reasons why switching to Clean is a good decision.

In front of clean beauty

Like many makeup artists of the 80s, I did not enter the beauty industry with regard to ingredients or formulations. For me, it was all about the appearance. It didn’t matter what I used to achieve a flawless complexion, as long as the end result looked perfect. I worked for years without noticing the collateral damage that many of the products I used had on the skin. Maybe it was easy not to notice, because I worked so often on photo shoots or productions with models or actors that I would probably never see again. The funny thing is that it never occurred to me that healthy makeup could even exist until I started working with makeup brands of department stores in the after 90s, and I started hearing the complaints of customers who had reactions and outbursts from their purchases. When I started looking for healthier makeup brands, I realized how limited the options were. What I didn’t know at the time was that in 1994, when I was still using a makeup kit full of toxic products, a visionary woman named Jane Iredale launched a brand that would forever change the way people looked at makeup. In 2003, my path changed dramatically when I got acquainted with their products and switched to clean beauty. 17 Years after, I still consider myself her biggest fan.

The nice thing is that stories like mine are becoming more and more frequent every day. It has become clear to both makeup artists and consumers that we would all prefer cleaner formulas. We would all much rather see an ingredient label that doesn’t scare or confuse us. And so the beauty industry is forced to change in order to meet the overwhelming demand for such products. The trade secrets of beauty professionals are no longer just about what colors or finishes they use. Ingredients have clearly become just as important. That’s excellent considering how far we’ve all come in the beauty industry.

A Dark Toxic History of beauty Products

In 1940, it was common to see toxic ingredients in cosmetics, as studies on their long-term effects had never been published before. The words “endocrine disruptor” had never been uttered before and would only be so in another half a century. Many ingredients were not even known to be toxic. By the 70s, many harmful chemicals had been banned, and cosmetic tests had become more stringent. And although the technology for the production of cosmetics was advanced, an excess of archaic practices and ingredients remained for the coming decades. Even in the mid-90s, there was not enough understanding of what ingredients such as parabens and phthalates do to our body. Fortunately, people like Jane have taken it upon themselves to research ingredient lists, sort out the toxic ingredients, and come up with healthier alternatives. This process of replacing bad compounds with good ones, performing tests well above FDA requirements, and aiming for certification by organizations like Ecocert set the bar higher than any other company has ever done before. This is how the clean beauty movement was set in motion.

I am honored to be a part of this development, but I have to say that at the beginning I couldn’t really see how clean ingredients would change the skin. All I knew was that our makeup felt better on my skin than anything I had ever worn before. Why was it so good? What was not clear to me that there are many different facets is the creation of clean beauty products.

We start with a need

Jane once told me and my team that the night before she decided to start our brand, she went to bed with the questions: “What is wanted? What is needed?” in her head. She said: “If you go to bed with the question in your head, you will wake up with the answer.” This principle is still behind our product development. We don’t create a product if we don’t know that it meets a need. and the need can be not only to keep up with what others in the industry are doing. The product must be something that really changes the lives of those who wear it. As soon as a new product idea is determined, we begin to search for the best ingredients that can be used to make the highest quality version of this product. We also need to combine performance with skin care value. The constant equation worked out by our product development team is how the product works better and is better for your skin at the same time. From our body SPF basics that soothe and soothe, to our lip products that provide hydration and antioxidant protection.

Old vs. New Makeup Ingredients

Ingredient Alternatives – There are many ingredient options available when formulating a product. And there is a reason why things like talc are still so widely used in cosmetics production. They are inexpensive! But a good profit margin does not mean more success and longevity if cosmetic companies are held to higher standards. If you want to create your own mineral makeup line, you could go to a variety of vendors around the world and you will be offered menus with ingredients with purity and grades ranging from top-notch to low-cost. But never will the phrase “you get what you pay for” be more obvious than when you apply these ingredients to your face. Here are some good comparisons to keep in mind:

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